The 2010 ‘School Breakfast – Ready Set Go!’ campaign is designed to help students realize the importance of school breakfast and show them the positive effects that eating school breakfast can have on a busy day at school. The theme also stresses the importance of eating healthy and being active.
The School Breakfast Program is dedicated to the health and well-being of American children. The program is joined by other excellent child nutrition programs designed to meet the continuing need for nutrition education and awareness of the value of school nutrition programs, such as the National School Lunch Program.
This year’s 'School Breakfast – Ready Set Go!’ campaign was created by the nonprofit School Nutrition Association with support from General Mills Food service. The campaign began in January 2010 and will continue through March, but will culminate during National School Breakfast Week, March 8-12, 2010.
Since The National School Breakfast Program first kicked off in 1966, and was later permanently put into place in 1975, more and more American children have been provided with a morning meal at school. To raise awareness of the program’s availability and the impact that eating a healthy breakfast has on both academic achievement and the development of a healthy lifestyle, National School Breakfast Week was established in 1989.